Vodafone and Run The Red are excited to announce Donatelive! a new service which is the first of its kind in New Zealand. The service enables customers with Vodafone live! capable handsets to donate to the Yellow-eyed Penguin Trust.
Users can donate $3, $5 or $9 and in return will receive multimedia content downloaded directly to their phone. Content includes Yellow-eyed penguin ringtones, screensavers and videos. Vodafone will pass on 100% of the donation to the charity.
Customers can also see information on Vodafone live! about the Yellow-eyed Penguin Trust and the work they are doing to save one of our national treasures.
This new initiative is launching to the public on October 11 in conjunction with the Yellow-eyed Penguin Trust’s 20th Anniversary. The service has been created by the 2007 Graduates as part of the Vodafone Graduate Programme and will be available for an initial three month period. full press release