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Mainland has been a major sponsor of the Yellow-eyed Penguin Trust since 1989. The association has become far more than just another sponsorship arrangement and is thought to be one of the longest standing relationships between a corporate and a wildlife organisation anywhere in the world, making it very unique.
In addition to the huge financial contributions, Mainland has invested a substantial amount of resource into raising the profile of the Trust and the plight of the yellow-eyed penguin. Mainland devoted significant resource in television commercials featuring Roy – an icon synonymous with Mainland in the 80s and early 90s – and a yellow-eyed penguin, demonstrating Mainland’s further commitment to the cause. full media release